2013 – Where I Am And Where I’m Going

This is a helluva long post about my goals and where I’m going this year. I’ve written it mainly for myself. It’s to hold me accountable and put things into perspective. If you decide to read it, I hope that you take away the importance of setting goals for yourself.

In early 2012 I wrote an article called Goals for 2012. I’m here today to grade myself on the goals I set for myself then, and to outline where I want to be at this point in time next year. Although this is a lengthy post about my goals and where I’m going in 2013, my hope is that you can find motivation in it as well. When you see my process of outlining my ambitions, you might be encouraged to do the same.

Where I'm Going

A look at last year’s goals

I know, 2012 is old news already. I’ll get to my goals for 2013 later down the page, but first let’s put things into perspective by taking a look at how well I followed through on last year’s goals. I believe it’s not only important to set goals in the first place, but to follow through on them as well.

Launch my 3rd website

Grade: C

I did launch my 3rd website Fitness Money. It was a website designed to help other fitness professionals set up their own WordPress websites and integrate them with social media. I even got a few clients, but the website stalled, and I haven’t done any work towards expanding the site in some time.

I think that I just didn’t have a passion to do what I was offering and never really followed through with marketing it. I think that I’m going to revamp the site and refocus on discussing how I left my 9-5 job to become a full-time fitness professional: a topic that I find interesting, but believe doesn’t always quite fit in with the JohnnyFit website.

Publish my 1st eBook

Grade: C

I didn’t publish an eBook. I give myself a C in this goal because even though I haven’t written the book yet, I do have a good outline written and a direction to go. Writing a worthwhile book is no easy task, and I feel that I’ve taken the appropriate preliminary steps in the right direction.

You can expect that I will complete this goal this year, but I’ll cover that in more detail below. I did write my extensive nutrition guide, “A Nutrition Plan That Works”, which is available to newsletter subscribers. I consider it kind of a trial run for the longer book that is to come.

If you’re not on the newsletter yet, enter your name and email into the box at the end of the post, and I’ll hook you up with my nutrition guide and some subscriber-only workouts. You’ll also be the first to know when I do get ready to publish my book.

Get my bootcamp and yoga classes consistently filled to maximum capacity

Grade: B+

My classes at Fulcrum Fitness are consistently popular. Although not always booked to capacity, some things such as class times and gym memberships are not within my power to completely control.

I’m happy with the classes I teach, the results the members get, and the feedback that they give. I always feel that there is room for improvement here, hence the B+.

In 2012 I:

  • taught 102 yoga classes
  • ran 339 bootcamps.

Make fitness my full-time job

Grade: A

I did it! I left my corporate 9-5 desk job last February and made my on-the-side job and hobby into my full-time career. My income is a mixture of bootcamp and yoga classes, personal training clients, and a small income through this website. I’m definitely not well off, but I’m paying my bills and doing what I enjoy.

It took a lot of faith in myself to walk away from a good solid cash flow and great benefits in the middle of a recession, but so far I’m making it work. A lot of what I do is based upon being a healthy and fit individual, which is a fragile thing, I know. I’m gaining clients and expanding my offerings in person and online. I need to keep building on what I’ve done in 2012.

Increase JohnnyFit.com to 20,000 visits a month

Grade: B

I’m not quite at 20,000 visits yet, but I think I have a good chance of getting there this year. There are a lot of health and fitness blogs and websites out there, and the competition for your interest is thick!

You might  be wondering why I’ve given myself a B if I didn’t quite reach my goal. For the month of December, I had nearly 12,000 visitors to this website, which is a 280% increase above where I was in December of 2011.

I think I’m on the right path and just need to keep doing what I’m doing – be consistent in creating new content, and keep sharing new exercises and information with you guys! Hopefully, you’ll enjoy it enough to share with your social networks!

Work hard…at everything!

Grade: A+

We’re usually our own worst critics, so I’m comfortable giving myself high marks here! I don’t feel that I could have given much more effort toward all that I accomplished in 2012. I feel that I worked so hard that I compromised some of my other goals for the year like traveling and enjoying the moment.

I think that 2012 was one of the least social years for me in existence. Instead of hanging out with friends, I found myself wanting to work… driven to work at every chance I had. I took on as many personal training clients as I could just because I wanted as much business as possible. When I wasn’t training someone, I was busy writing articles for this website, creating videos, and working behind the scenes developing projects and making sure this website ran smoothly. If I have to estimate, I’d say that I spent close to eighty hours per week on these activities.

I believe that my success and achieving my vision of doing what I want, when I want – and on my terms – will be determined by how hard I work for it. I haven’t reached my goals yet and still have a lot to do. I will succeed because I’m willing to work harder than anyone to get there.

Visit 3 places I’ve never been

Grade: B-

I fell a little short here. Due to my intense working schedule and yoga teacher training, I didn’t get in as much travel as I had hoped. I did spend an incredible weekend hiking the Goat Rocks in central Washington state, which is one of the most beautiful places I’ve ever been. I also spent an amazing weekend on a yoga retreat in Yachats, Oregon. Even though I’ve been along the Oregon coast on numerous occasions, it was the first time I did anything in that town other than drive through it.

I also had the opportunity to visit family in St. Louis and spend a weekend in Seattle, although they are both places I’ve already been many times.

All in all, I’ll consider that I went to 1.5 of my 3 locations I had hoped to visit.

Learn a whole bunch of stuff

Grade: A+

I did learn a whole bunch of stuff in 2012. I do a tremendous amount of reading while I research information to write about on this blog. I also follow tons of other blogs about fitness, blogging, entrepreneurship, and all kinds of topics. I feel that I learn through that process. I also learned about putting websites together by running one. It’s hard to believe that two years ago I knew nothing at all about blogging or websites.

I learned a lot through doing things. I learned a lot by training people. I learned a lot through my yoga teacher training. I learned a lot about myself through self-study, introspection, and my yoga practice.

Smell the roses

Grade: D+

When evaluating yourself, I feel it’s important to be really honest… so, as I’ve mentioned here, I feel that I spent most of the year so wrapped up in the things that I want to accomplish that I didn’t spend much time enjoying where I am. I’ve felt distant from friends and loved ones. I felt that I missed out on a lot of opportunity to get fresh air and walk in the woods.

I spent a lot of time being caught up with where I want to be and not enough time being present… not very yogi of me!


Grade: C

I’m middle of the road here. 2012 was a tough year around the world. What I’m seeing and what I’m hearing indicates a lot of frustration, disappointment, and anger. It’s really hard to maintain a separation from that. There’s a lot of people everywhere who want to place the blame for their unhappiness on anything and everything.

With tragedies, natural disasters, and negative daily news, maintaining empathy and kindness does not always come easily.

I can do better here. I must do better here. If the world is going to change for the better, it’s going to be because we took it upon ourselves to lead the way.

Success in fitness and in life rarely happens without a plan!  Tweet that!

Where I’m Going – Goals For 2013

Now that I’ve taken a look at what I completed in 2012, or need to improve upon in 2013, I can lay the groundwork for what comes next. My goals for 2013 include tying up the loose ends from last year, addressing current priorities, and continuing to build on my 5 Year Plan.

If you’re still reading this, I hope that you’re at least entertained. I know that this is a long-winded article, but I want to be really specific with what I want to accomplish. I feel that being as specific as possible in my goals will help me clearly define what I need to do to reach them and allow me to fully examine what possible challenges might present themselves in the process.

Launch an online training program

The process of making a living as a fitness professional is evolving in the internet age. Previously, a trainer has been limited to how many people they can train in a day without dropping off from exhaustion. Nowadays, people want options that they can perform on their own, in the comfort of their own homes.

In a way, this website has been leading up to a way for me to train people via the internet. The problem was that I didn’t want to release a product that was sub-par just so that I could try to make some money. I needed something that I could be proud of, that I felt was really helpful to people, and that delivered results safely.

Over the past year, I’ve been testing a program on actual in-person clients that I’m gearing up to launch to the masses in the next few months. Stay tuned for more information on this as I get closer to rolling it out. I’ll make sure to leak it to the newsletter and on Facebook first.

Publish my 1st eBook

This is going to happen this year! The book that I have in mind will work in conjunction with the online training program. If you like my program and want to know more about my training philosophy, the book will provide that. Or, if you read the book first and feel that you relate to my views on fitness, then you can follow my program.

Most importantly, I just want the book to be useful, and helpful. I want my readers to get something out of it and feel that it was worth their time to read. If I can manage that, I’ll hope to feel some level of success.

Increase JohnnyFit to 20,000 visits a month

It’s happening! I once heard someone say that you don’t launch a successful blog, you build one. Every month, more and more are finding their way here. Other blogs are linking to this one, people are finding my Kettlebell Moves page to be very useful, and the search engines are continuing to send more and more people this way.

My plan for reaching this goal during 2013 is to be consistent and continue to do what I’ve been doing all along. I think it’s working. I just need to be patient.

There have been some really great blogs about blogging that I have followed and feel are very helpful. If you are a blogger, or thinking about becoming one, check out these awesome resources:

Work hard…at everything!

Consistency is the backbone of my training philosophy, and it’s the blueprint in achieving success in any other endeavor as well. If you want to be successful, if you want to accomplish anything, you need to work at it, and work at it all the time!

A person can find motivation in all sorts of ways, and what motivates you is fully up to you to figure out, because what motivates me isn’t necessarily going to motivate you.

Ask yourself, what is it that you want? How are you going to get there? What are you going to get out of getting there?

I really hate it when I see disappointed and cynical people. They’re usually cynical because they gave up on their dreams, and they’re disappointed because they know deep down inside that it was themselves that held them back. If you want something that you don’t already have, you need to work at it. Keep in mind that every time you turn on the TV, or spend time doing something that isn’t helping you to reach your goals, that it’s YOU and not anybody else, not the government, not a god, not your mother, and not your boss that’s holding you back!

I’m convinced that this is the case, and that’s why I’ll be working hard this year… at everything!

Visit 1 place I’ve never been

Last year I set a goal to visit three new places. Looking back, I feel that was rather ambitious and I’ve decided to tone it down this year. If I can journey to one new location that I’ve never been to before, then I’ll be happy.

I have a lot of things that I want to accomplish and traveling isn’t really one of them. Maybe next year…


Something that I’ve noticed throughout my life is that the more involved you get with things that you find interesting, the more people you meet also interested in similar things. Keep track of these people who cross your path. You want to surround yourself with people who share common interests and who value similar things.

This list of people and contacts is more valuable than money, and it is in fact gold!

In addition to creating new opportunities, these people push you to become better. Surround yourself with peers and mentors. No person is an island; you will need some help along the way, and the networks that you cultivate will help you get farther than you realize.

In 2013 I hope to meet more people involved in health and fitness, blogging, and who are truly passionate about what they do. In fact, if you’re one of these people reading this and relate to what I’m saying, then don’t be shy. Reach out, I’ll be receptive… I promise!

Corporate Wellness Program

The slow part of a trainer’s day is generally between 10:30 am and 2:00 pm. It just so happens that this is a good time to develop a corporate wellness program. I’ve already started to define what this is, and I’m interested in developing relationships with some select businesses.

If you own a company in downtown Portland, or on the east side, and have a workout space (empty conference room or warehouse space will work), then I’m interested in talking to you. Healthy employees are productive employees. Possibilities include group workouts, yoga, workout room planning and development, and lifestyle and health coaching. Get in touch or check out my training page for more info.

Remind the people I care about that I care about them

As noted above, I feel that I fell short last year in general compassion and empathy, and I absolutely know that I need to do a better job in communicating to and reaching out to the people in my life that are special to me.

I hope that you know who you are if you’re reading this! I am often self-absorbed, goal driven, distant, and stubborn. I love you and I hope that you know that! I’ll try to be in touch more.

Grow – In body and in spirit

I have this theory that every 4 to 6 years or so the sum of my life’s experiences are such that I’m pretty much a completely new person – at least in regards to how I view the world, my interests, and opinions. You can call it maturity, call it age, or call it life.

I know without a doubt that a lot is going to happen to me over the course of this year. Some of it will be great, some of it not so great. There is always the possibility of fantastic discovery, and of tragedy. I hope that I am able to traverse it all with humility, courage, and curiosity.

Next year when you and I are here again reviewing where I am and where I want to go, I hope that I can look back on it all and know that I gave it my best! I hope you can do the same with your goals.

Talk to you soon.

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